About Clearblue

The Clearblue brand was launched in 1985. Such was the complexity of home pregnancy testing at that time, and the unreliability of the results provided, that just 3% of women of childbearing age used home pregnancy tests in the developed markets (US and Western Europe). The assay principles were the same as those used at the time in the laboratory to confirm pregnancy, but the delivery of this home chemistry set to the consumer was far from optimal. This was the environment into which the Clearblue pregnancy test was launched…

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