Our Privacy and Data Protection PolicyThe web site you have entered is operated by or on behalf of Inverness
Medical Innovations, Inc.
Inverness Medical Innovations, Inc. is
committed to protecting your personal privacy. This Privacy Statement outlines
the type of information that is collected by Inverness Medical Innovations, Inc.
on this web site, and how we use and protect it. This Statement also tells you
what to do if you do not want your Personal Information (defined below)
collected when you visit our web site, and how you can change information you
have already provided to us. This Statement applies only to this web site. For
example, it does not apply to banners, sweepstakes and other advertisements or
promotions we may sponsor or participate in on web sites owned by third
parties.
(i) Your Consent to This Privacy Statement
By using our
web site, you signify that you agree with the terms of our current Privacy
Statement as posted in this area of the site. If you do not agree with any term
in this Statement, please do not provide any Personal Information on this
site.
If you choose not to provide Personal Information on this site, you
may not be able to do certain things, like access particular areas of the site,
enter a sweepstake or contest, request samples, or send us e-mails.
(ii)
Collection of Personal Information
As used in this Privacy Statement,
"Personal Information" means information which may identify you personally, such
as your name, street address, telephone number, credit card information, screen
name and email address. The site you entered may collect some or all of these
types of Personal Information. Please be assured that Inverness Medical
Innovations, Inc. will not collect any Personal Information from your visits to
our site unless you provide this information voluntarily.
When you
provide us with Personal Information, you are authorizing us to use that
information in accordance with the terms of this Privacy Statement, which
includes your right to limit our use of the Personal Information as described in
this Statement, and to request access to the Personal Information we have
collected in this site. (see "Who to Contact" below).
(iii) How We Use
Your Information
When you supply Personal Information at this web site,
we will use it for the express purpose for which it was collected (e.g., to
enter you in a sweepstake or to send you a sample). It may also be used by us to
send you information and/or offers about our goods and/or services which we
believe may be of interest to you, or to invite you to participate in market
research. At any time, however, you may opt out of such future contact. (See
"Who to Contact" below.)
At times we may retain third parties to process
or analyze data we collect on our web sites, including Personal Information. In
addition, if you order a product or service from us, we may share Personal
Information with suppliers and other third parties to allow delivery of such
product or service. These suppliers and other third parties are not authorized
by us to use your Personal Information in any other way.
Finally, please
note that we will release your Personal Information if required to do so by law,
or by search warrant, subpoena, or court order.
(iv) Other Information We
May Collect
You may have heard of "cookies," which are files or pieces of
information that are stored by your browser on your computer's hard drive.
Inverness Medical Innovations, Inc. may use cookies to collect other information
during your visit to our web site, such as the particular site areas you visit
and the services you utilize through our web site. We collect this information
to better tailor our site and our products to your interests and needs. Cookies
may also be used to help speed up your future activities at our site. For
example, a site can recognize that you have provided Personal Information to use
and refrain from requesting the same information a second time. Most browsers
are initially set to accept a cookie. If you'd prefer you can set yours to
refuse cookies or to alert you when cookies are being sent. Refusal of cookies
at the site you enter may result in an inability to visit certain areas of the
site or to receive personalized information when you visit the site.
In
addition we are constantly trying to improve how we promote our web site. To
help us do this, we may measure the effectiveness of our web presence by
determining when you accessed the web site, and what you clicked on within our
site. Site measurement statistics may be used to personalize your web site
experience, as well as to evaluate – anonymously and in the aggregate –
statistics about usage of the web site. Information about your computer, such as
your IP address (a number assigned to your computer whenever you surf the
Internet), the type of Internet browser you are using and the type of operating
system you are using may also be collected and linked to your Personal
Information. This is to ensure that our web site presents the best web
experience for visitors, and that they are effective information
resources.
Some of the pages you visit may also collect information
through the use of pixel tags (also called clear gifs) that may be shared with
third parties which directly support Inverness Medical Innovations, Inc.'s
promotional activities and web site development. For example, web site usage
information about visitors to our web sites may be shared with our third party
advertising agency in order to better target Internet banner advertisements on
Inverness Medical Innovations, Inc. web sites. The information collected through
the use of these pixel tags is not, however, personally identifiable, although
it could be linked to your Personal Information.
Finally, we may
supplement the information that you provided us with other information we hold
or that we receive from third parties. We do this for marketing purposes in
order to provide more targeted products and service to meet your
needs.
(v) Security of Information
We take reasonable precautions
to keep your Personal Information secure. All personally identifiable
information is subject to restricted access to prevent unauthorized access,
modification or misuse.
(vi) Changes in Our Statement
Inverness
Medical Innovations, Inc. reserves the right to change or remove this Privacy
Statement at our discretion. We will post any new Statement here and we
encourage you to visit this area frequently to stay informed.
(vii) Who
to Contact
Please write to us at privacy.info@unipath.com if you have
any comments or questions about this Privacy Statement or to report any
violations of the Privacy Statement. We will respond to you within 48 hours in
most cases. For other requests, please choose among the following
options:
If you don't want to be contacted in the future by us, please
email us at privacy.info@unipath.com
If
you would like us to correct or update your Personal Information in our records,
please email us at privacy.info@unipath.com
Again, Inverness Medical
Innovations, Inc. is committed to protecting your privacy in connection with our
web sites under these guidelines. Please do not hesitate to contact us if you
have any questions, comments or concerns about this Privacy
Statement.
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